Evidence before opinion
Every recommendation traces back to a test, a cohort, or a validated data source. Seniority does not win arguments here — results do.
About us
We built the agency we wanted to hire
MetricPulse Media was founded by paid media and analytics operators who spent years watching budgets scale on numbers nobody could defend. We do the opposite: fix measurement, prove incrementality, then push spend where the returns hold.
Our story
A practice built around one uncomfortable question
"If we turned this channel off tomorrow, how much revenue would we actually lose?" Most marketing teams can't answer it. Platform-reported conversions overlap, last-click flatters retargeting, and view-through inflates everything.
We start there. Clean event tracking, consistent conversion definitions, and server-side collection give us a single source of truth. From that baseline we run geo holdouts and spend-shift tests to size real contribution per channel.
Only then do we scale. Google Search and Performance Max, Meta Advantage+, TikTok Spark Ads, and organic search all compete for the same budget on the same terms — incremental return, not attribution credit.
How we operate
Four commitments that shape every engagement
Transparent by default
Account access, test logs, and budget reasoning stay open to the client. If we would be uncomfortable showing it, we don't do it.
Scope with honesty
We decline work when the budget, offer, or measurement setup won't support the outcome a client is expecting.
Operators, not account managers
The strategist in your kickoff call is the person in your ad account. No layers between analysis and execution.
A senior team, deliberately small
We cap our client roster so each account keeps a dedicated strategist, a media buyer, and an analytics lead. Growth for us means depth per account, not headcount.
- Paid media specialists across Google, Meta, and TikTok
- Technical SEO and content strategists
- Analytics engineers for GA4, server-side tagging, and warehouse reporting
- Conversion designers for landing pages and offer testing
